Many think that accountants are only "number crunchers" whose lives centre on assets, liabilities, bottom lines, ROR, CGT, FBT and EDP. They believe that all that is needed to be a success in the profession is technical competence, a thorough knowledge of accounting standards, business law, income tax and data processing.
These skills are obviously necessary, but they are not sufficient to become a successful accountant. Being an accountant requires more than solving accounting and taxation problems. It also depends upon attracting and keeping clients. Without clients, technical skills have little value.
Attracting and keeping clients depends upon personality characteristics as much as it does upon technical competence. Included in these desirable personality characteristics are:
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